Selling Sunset, Netflix 1060 AI
TEN SIXTY × JASON OPPENHEIM
Bringing Hollywood, Global Luxury Real Estate and Technology Together
How Australian-founded Ten Sixty partnered with Selling Sunset star Jason Oppenheim to build an international luxury real estate brand presence.
Ten Sixty, an Australian-founded video technology platform for luxury real estate, made a significant move onto the international stage through a high-profile collaboration with Jason Oppenheim, founder and president of The Oppenheim Group and star of Netflix's global hit series Selling Sunset.
Appointed as Ten Sixty's Global Brand Ambassador, Oppenheim became a central figure in the company's international brand-building strategy, helping introduce its technology to some of the most influential agents, brokerages and luxury property professionals around the world.
A Two-Year Collaboration with Jason Oppenheim
Over a two-year period, Ten Sixty founder Matthew Snowden and his team worked closely with Jason Oppenheim and his representatives on international marketing initiatives, celebrity partnerships, media opportunities and exclusive industry events.
The collaboration combined Oppenheim's international profile with Ten Sixty's vision to transform how luxury properties are presented, marketed and experienced through video technology.
Snowden worked with Oppenheim's team on publicity and media initiatives involving prominent outlets including:
- NBC's Today / Australian morning television
- E! News
- The Wall Street Journal
- Inman
- The Real Deal
These initiatives were designed to introduce Ten Sixty to a wider international audience and establish its presence within the highly competitive luxury real estate technology sector.
Hollywood Launch: Taking Ten Sixty to Los Angeles
Ten Sixty's official Los Angeles launch brought together leading figures from the city's luxury property industry for a high-profile Hollywood event.
With Jason Oppenheim as a central ambassador, the event helped position Ten Sixty at the intersection of luxury real estate, entertainment, celebrity influence and emerging technology.
The launch formed part of a broader international expansion strategy targeting the world's most influential luxury property markets.
Building a Global Network of Luxury Real Estate Icons
Beyond Jason Oppenheim, Snowden and the Ten Sixty team developed ambassador relationships, promotional collaborations and marketing initiatives with some of the most recognisable personalities in international luxury real estate.
These included:
- Josh Flagg — Star of Million Dollar Listing Los Angeles, appointed as a Ten Sixty ambassador.
- Gavin Rubinstein — Leading Australian luxury real estate agent and television personality, appointed as an ambassador.
- Joyce Rey — Legendary Beverly Hills luxury real estate broker.
- Deanna Kory — Prominent New York luxury real estate broker.
- Kelly Bensimon — Model, television personality and Douglas Elliman real estate broker.
- Maya Vander — Luxury real estate professional and star of Netflix's Selling Sunset.
Together, these relationships helped Ten Sixty build awareness and credibility across major luxury real estate markets.
New York: An Exclusive Launch with SERHANT.
Ten Sixty subsequently expanded its US industry presence with an exclusive New York event attended by approximately 75 leading luxury real estate agents.
Working with members of the SERHANT. network, the company brought together influential property professionals and television personalities at Trump Tower in Manhattan.
The event involved personalities including Dorinda Medley, star of The Real Housewives of New York City, and Holly Parker, a prominent New York luxury real estate broker associated with more than $11 billion in property sales.
The event reinforced Ten Sixty's ability to engage influential agents and industry networks across the United States.
Australian Innovation on the World Stage
From Melbourne to Hollywood and Manhattan, Ten Sixty's international campaigns demonstrated how an Australian technology company could establish relationships with leading figures in global luxury real estate.
Under Matthew Snowden's leadership, Ten Sixty brought together technology innovation, celebrity ambassadors, premium brand positioning and international media engagement.
The collaboration with Jason Oppenheim became a defining chapter in Ten Sixty's international expansion — connecting Australian innovation with the global luxury real estate industry.
Ten Sixty — Connecting Technology, Property and the World's Leading Real Estate Personalities.