ITV’s Hell’s Kitchen – Gordon Ramsay
M5859 STUDIOS × ITV STUDIOS
HELL’S KITCHEN™ — THE OFFICIAL MOBILE GAME
Bringing one of the world’s most successful television entertainment franchises into interactive gaming
Australian digital entertainment company M5859 Studios, who had previously collaborated with BBC Worldwide & Apple Inc on the no.1 Walking With Dinosaurs app series, develops the concept for Hell’s Kitchen mobile game series.
Led by founder and producer Matthew Snowden, collaborated with global television powerhouse ITV Studios on the official mobile game concept adaptation of Hell’s Kitchen™, the internationally acclaimed television franchise starring world-renowned celebrity chef Gordon Ramsay.
The collaboration brought together one of the world’s most recognisable entertainment brands and M5859 Studios’ expertise in digital production, interactive storytelling and mobile gaming.
HELL’S KITCHEN — A GLOBAL ENTERTAINMENT PHENOMENON
Originally developed for television in the United Kingdom, Hell’s Kitchen became an international entertainment phenomenon, propelled by Gordon Ramsay’s larger-than-life personality, extraordinary culinary expertise and unmistakable on-screen presence.
The franchise has established itself as one of ITV Studios’ most valuable and recognisable international entertainment properties.
Global franchise highlights:
- 26 Countries — Local versions of the television format produced across 26 international markets.
- International Television Success — A long-running American series broadcast on FOX, alongside international adaptations.
- Emmy Recognition — Multiple Primetime Emmy Award nominations.
- Gordon Ramsay — One of the world’s most recognisable celebrity chefs and international television personalities.
- Global Brand Extensions — Expansion into branded restaurants, consumer products, merchandise, interactive entertainment and gaming.
- Digital Gaming Success — The franchise’s official Roblox experience attracted more than 20 million visits within weeks of its December 2024 launch.
MATTHEW SNOWDEN & M5859 STUDIOS — MOBILE GAME
Building on the worldwide success of the television franchise, Matthew Snowden and M5859 Studios collaborated with ITV Studios on the development of a concept for the Hell’s Kitchen mobile game, extending the television property’s distinctive identity into interactive digital entertainment.
The creative vision was to translate the intensity, competition, humour and fast-paced atmosphere of the television series into an engaging mobile gaming experience.
The collaboration on the development and concept of the game for ITV Studios reflected M5859 Studios’ broader expertise in transforming established entertainment intellectual property into immersive digital experiences for international audiences.
CONNECTING GLOBAL ENTERTAINMENT IP WITH INTERACTIVE TECHNOLOGY
For M5859 Studios, the Hell’s Kitchen collaboration represented an opportunity to work alongside one of the world’s leading television production and distribution companies on a globally recognised entertainment franchise.
It also demonstrated the commercial potential of extending major television brands beyond traditional broadcasting into mobile gaming, digital engagement and interactive entertainment.
The collaboration between Matthew Snowden, M5859 Studios and ITV Studios exemplifies the convergence of premium entertainment intellectual property, global brand licensing and innovative digital game development — creating new opportunities for audiences to engage with world-famous entertainment brands.